Did you know the average human’s attention span is 7 Seconds?
Yup… That’s right! You have 7 Seconds to grab your readers attention, that’s why an eye-catching subject line is critical to the success of an email.
You may have the most amazing offer, product, or the best news story to inform your readers about, but if the subject line doesn’t grab your readers attention your email open rate will be affected.
What is Email Open Rate?
Email Open Rate is the percentage of the total number of subscribers who have opened the email. These rates depend on various factors, including email subject line, relevancy for the subscribers, personalisation, and content. A value between 20 - 40% open rate is considered a healthy open rate.
Did you know that 45% of email subscribers reported opening an email depending on the subject line, whereas 69% of email subscribers reported they flag emails as spam based solely on the subject line.
So, getting the right subject line for your email is CRITICAL to its performance.
Now that you know the importance of an eye-catching subject line, here are some quick tips from us about crafting the perfect subject line.
Firstly, and most importantly, know your audience! It is important to market your product, service, or message to the right audience. You can’t afford to waste time with content that isn’t perfectly focused on your target market. Making sure you are clear about who your target audience is and how your product or service solves a problem or provides value for your reader will ensure increased engagement with your email open rate.
Are you using the right language to communicate to your target audience? An email subject line like ‘Look SNATCHED this summer’ for example would only be appropriate to send to Generation Z and potentially millennials (for those who didn’t know ‘snatched’ is the latest term to replace ‘On Fleek’, ‘Perfect’, ‘On Point’ or ‘Fashionable’... the above email sent to Generation X or Boomers would likely be flagged as SPAM.
Timing is everything, consider the time of day you are sending your email. For example, an email for a pub with the subject ‘Where to drink beer right now!’ sent at 7am Wednesday is not likely to perform as well, as if the same email was sent at 5:00pm on Friday afternoon.
Create urgency with your offer or special with words like ‘DONT MISS OUT’, ‘TODAY ONLY’, or ‘LAST CHANCE’. It is difficult to resist FOMO (Fear of missing out) and curiosity will get the best of the reader.
Subject lines that are leading or give intriguing facts and figures will urge the right readers to want to know more and open your email. Subject lines like ’Used Car Market Prices Surge to All Time High’ is likely to get a high open rate for people intrigued by the current value of their car.
According to a report by Experian, using emojis in your subject lines can increase your open rates by 45%. So, get creative and again only use emoji’s if it’s appropriate to the audience you’re engaging!
That’s it from us! We hope you found the above quick tips to crafting an email subject line helpful in creating your next high engaging subject line.
Need help communicating with your subscribers or customers, let us be crafty and get your email engagement hoppin!